Everyone who passes their probationary period at media agency Goodstuff gets £100 to spend on something that will enrich their lives. Goodstuffers have used the And Some fund to learn to paint in watercolour, undertake wine tasting training, make cheese and learn to sew, among other things.

Goodstuff was founded in 2004 fuelled by its founding client Virgin's creative spirit, willingness to break the rules, and do the best for its customers. Today the 120-strong, full service media planning and buying agency is now the UK's fastest growing independent media agency working with clients including Ben & Jerry's, Bloom & Wild, Fever-Tree and Secret Escapes.

Driven by its desire to do the right thing, keep it simple and Be Good, London-based Goodstuff's mission is to be “The World's Most Inventive Agency”.

At Goodstuff employees are empowered to create and contribute to the inclusive culture upon which it was founded through the all-company Monday Morning Meeting led by co-founders Andrew Stephens and Ben Hayes and bi-monthly Sharing Sessions in which the best is discussed by everyone in the agency.

During the pandemic the private firm introduced Goodbehaviours guidelines for collaborative meetings and email hours. Goodstuff hasn't let the pandemic stop the social side of things. The annual employee awards ceremony, The Goodies, followed by the Christmas party went ahead virtually and all Goodstuffers received a Christmas care package with thank you cards for their hard work and continued effort in 2020.