innocent drinks make smoothies, fruit juices, coconut water and kids' drinks. innocent began in 1999 when Cambridge graduates Richard Reed, Adam Balon and Jon Wright sold smoothies at a festival. A sign asked people if they should give up their jobs to make smoothies and empties went into the yes or no bins. Yes won. Nearly 20 years later, innocent are the market leader - with an 80% share of the UK cake - 450 staff and Coca-Cola ownership. Douglas Lamont is the current Chief Executive Officer. innocent have always been innovative. The company's marketing is as refreshingly informal as the London offices. Staff gather in a big hall laid with artificial grass to get a free breakfast, raid the free fruit and play table football. Lab-coated scientists concoct new ideas in a glass box in the corner. Crates bulge with woolly hats, knitted by customers and destined for bottle tops, with a proportion of sales from each bottle going to Age UK.
