Just IT provide IT, digital apprenticeships and training courses to organisations in and around London. Their customers range from small managed service providers to central government departments, from tech giants to digital marketing boutiques. Every employee that makes up Just IT work towards the organisation's primary purpose: making business amazing through their unique hiring, training, development and retention solutions. The organisation have three core principles in total: people- always investing in customers and colleagues, building trust and teamwork to deliver success; performance - sustainably improving engagement and delivery; productivity - using skill and creativity to maximise time, effort and resources. These principles are ingrained at Just IT, using each principle as a theme within management and quarterly meetings. At each full-sales meeting, the organisation runs through the primary purpose and principles and reflect on how everyone supports them.