Telling London's story brilliantly to an international audience in partnership with organisations and people who have a stake in London's promotion, London & Partners promotes the city across the world; attracting overseas organisations, events and visitors to the capital; and helping to retain and grow London companies.

Its key international markets are North America, China, Europe and India. The organisation helps international businesses set up in London, support small and micro London business to thrive, helps London-based businesses expand globally, and bring leisure tourism and major events to the city. Since 2011, London & Partners has helped to add £2.7bn to London’s economy; supported or created more than 70,000 jobs; and helped more than 2,000 overseas companies to set up or expand in London.

The organisation lives by its Seven Principles of Public Life: Seflessness – acting solely in the public’s interest; Integrity – act without influence from outside people or organisation, and not to make decisions based on personal gain; Objectivity – make decisions impartially, fairly, on merit, and without discrimination or bias; Accountability – be accountable to the public for their decisions and actions, and submit themselves to the scrutiny necessary to ensure this; Openness – act in an open and transparent manner; Honesty – always remain truthful; and Leadership – to exhibit these principles in their own behaviour and treat others with respect.