Lucky Generals are a creative communications agency producing impactful communications strategies and big ideas for brands. The company, with just a few dozen staff, has produced key campaigns for the likes of Betfair and Amazon. Despite only being formed in 2013, the agency is growing at a startling rate. In one day in 2015, the agency doubled in size when it won accounts with Twitter and Paddy Power, each worth around £20m. In 2016, the founders, Danny Brooke-Taylor, Helen Calcraft and Andy Nairn, announced they had hired Nik Upton from agency Joint to set up a communications group, Lucky Enterprises, and invest in PR and digital start-ups so clients enjoy a full suite of marketing services. Lucky Generals have sold to TBWA and the new structure will see TBWA form a sub-group in the UK, consisting of Lucky Generals and TBWA\London, where both will continue to operate as two separate brands.
