Lucky Generals

Hidden mission statement
http://www.luckygenerals.com

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Best Company to work for in the UK
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Lucky Generals are a creative communications agency producing impactful communications strategies and big ideas for brands. The company, with just a few dozen staff, has produced key campaigns for the likes of Betfair and Amazon. Despite only being formed in 2013, the agency is growing at a startling rate. In one day in 2015, the agency doubled in size when it won accounts with Twitter and Paddy Power, each worth around £20m. In 2016, the founders, Danny Brooke-Taylor, Helen Calcraft and Andy Nairn, announced they had hired Nik Upton from agency Joint to set up a communications group, Lucky Enterprises, and invest in PR and digital start-ups so clients enjoy a full suite of marketing services. Lucky Generals have sold to TBWA and the new structure will see TBWA form a sub-group in the UK, consisting of Lucky Generals and TBWA\London, where both will continue to operate as two separate brands.

Featured Workplace Factors

Leadership

100% of staff agreed

I have confidence in the leadership skills of the senior management team

The three founders personify the company values. They're hands-on, working closely with staff at all levels. They sit in the open-plan office and foster an open, honest, collegiate, entrepreneurial, ambitious and fun working environment through their approach.

Personal Growth

97% of staff agreed

The experience I gain from this job is valuable for my future

The three founders personify the company values. They're hands-on, working closely with staff at all levels. They sit in the open-plan office and foster an open, honest, collegiate, entrepreneurial, ambitious and fun working environment through their approach.

My Team

97% of staff agreed

People in my team go out of their way to help me

One of the core principles is ‘we are all lucky generals' - this means no discipline outranks another. There's no hierarchy or politics, no one is above plumping cushions or making tea. They don't encourage greedy competitiveness and are always a team.

Quick Facts

Organisation established in
Total number of employees
Number of UK locations
Employee average age
Male : Female employee ratio
Employees earning £35k+
Employee turnover (voluntary)

Benefits

Holidays

Companies offering a minimum of 26 days annual leave to all employees.

Maternity

Companies offering at least 10 weeks’ full pay or generous alternative.

List Positions

National Ranking
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22
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22
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22
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22
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22
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