National Trust

Hidden mission statement
http://www.nationaltrust.org.uk

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Founded in 1895, The National Trust's cause remains constant: ‘looking after special places forever, for everyone'. The organisation looks after coastlines, forests, woods, fens, beaches, farmland, moorland, islands, archaeological remains, nature reserves, villages, historic houses, gardens, mills and pubs. It protects them and opens them up to the public. The National Trust live and breathe their values: ‘love places, inspire people, think long-term, share our common purpose', and their employees are passionate about promoting these values in each of the locations from which they operate. Every year, over 70,000 staff and volunteers are invited to participate in the organisation's internal satisfaction surveys, and full responsibility for the results is taken on by the executive team. Results are used to determine a plan of action for the next 12 months.

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National Trust

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Featured Workplace Factors

My Company

93% of staff agreed

My work is an important part of my life

The Trust aspire to look after special places forever, for everyone. With a diverse workforce, they strive to innovate to communicate this. They communicate their People Strategy and Values under the banner ‘You are the National Trust', making their staff the heroes of communication.

Leadership

90% of staff agreed

This organisation is run on strong values / principles

Managers must attend the Great People Management Programme, introducing a range of excellent performance-management techniques, processes and tools. The Future Engage Deliver programme is a three-month modular programme developing a common language of what leadership means.

My Team

88% of staff agreed

People in my team go out of their way to help me

Innovation within the organisation contributed to them winning Best Not-For-Profit Team and Best Intranet at the Institute of Internal Communications Awards. Managers get a monthly toolkit of core messages they tailor to their teams, while the annual visitor experience awards celebrate the year's most inspiring work.

My Company
%

93% of staff agreed

My work is an important part of my life

The Trust aspire to look after special places forever, for everyone. With a diverse workforce, they strive to innovate to communicate this. They communicate their People Strategy and Values under the banner ‘You are the National Trust', making their staff the heroes of communication.

Leadership
%

90% of staff agreed

This organisation is run on strong values / principles

Managers must attend the Great People Management Programme, introducing a range of excellent performance-management techniques, processes and tools. The Future Engage Deliver programme is a three-month modular programme developing a common language of what leadership means.

My Company
%

93% of staff agreed

My work is an important part of my life

The Trust aspire to look after special places forever, for everyone. With a diverse workforce, they strive to innovate to communicate this. They communicate their People Strategy and Values under the banner ‘You are the National Trust', making their staff the heroes of communication.

Quick Facts

Organisation established in
Total number of UK employees
Number of UK locations
Employee average age
Male : Female employee ratio
Employees earning £35k+
Employee turnover (voluntary)
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Benefits

Maternity

Companies offering at least 10 weeks’ full pay or generous alternative.

Women in Senior Management

At least 40% of senior managers are women.

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