Joining Online4baby is “not just a career choice; it’s an invitation to be part of a legacy built on family values, innovation and an unwavering commitment to providing the best for families.”

Coming a long way from its beginnings in Oldham and Wigan markets, the family-run business is now the UK’s number one online retailer for baby products from car seats to nursery furniture. It sells big-name brands such as Chicco and iCandy and is proudly building its own-brand range.

Online4baby sees itself as a family business in leadership and culture, with its team of around 30 employees feeling “a sense of pride and belonging.” They’ve co-created the company values through a dedicated workshop, focusing on value, passion and unrivalled expertise.

Employees’ views and suggestions matter, with longer lunches, early finish Fridays and a sick pay scheme resulting from their feedback. And an employee engagement roadmap is involving them in how the company moves forward in areas such as employee recognition and environmental initiatives.

Monthly town hall meetings keep staff in the loop on business performance and ambitions, and employees are encouraged to get involved by presenting to the rest of the business.