Paddle believes that software companies succeed when they can focus on building awesome products that the world loves and scale their business, rather than wasting time on building and maintaining everything that's required to run and grow. This is why hundreds of developers and software companies rely on the Paddle checkout and licensing solution to sell their products globally, as well as using powerful analytics and marketing tools to understand and grow their businesses. The brand aim to replace a fragmented ecosystem of specialised tools with a unified platform that removes the burden that comes with running a software business, while also providing unparalleled insight to help them grow faster. The brand's mission is to help software companies succeed, enabling them to focus on creating products the world loves, while their vision is to become the platform that all software companies use to run and grow their business. With such passion on allowing their clients to succeed, it's no wonder Paddle place a great deal of focus on providing a great place for staff to work. They believe that the company is great, not just because of the service, but because of their team.
