The company strategy is aligned to one of their core values - ability, and their primary guiding principle; superior financial performance. The desired outcomes are to drive superior sustainable financial performance and enhance the retention. Promotion and development of high performing staff who live the company values. The company has a progressive pay scheme benchmarked to ensure they pay median basic salaries for the appropriate grades they offer. From the outset they make it clear that talented sales staffs who are successful will obtain superior earnings, however they will never seek to drive a culture of high basic salary low value performance incentives.

Throughout the company's portfolio of brands ability, character and loyalty underpin and drive their performance. In order to maintain this culture and ethos the company regularly communicates these values to employees, at all stages of their careers via various media. Prior to and starting employment prospective hires receive “Phaidon at a Glance” Brochure and new hires receive a pack which outlines information about working at Phaidon, including information about the company's mission, vision and values. On induction, new employees are also shown the Phaidon Story video. This enables employees to be well versed on their purpose, ambition, core principles, culture and ethos even before they start work. During Monthly Business Reviews and assessment for promotions, employees are asked to explain how they regularly demonstrate ability, loyalty and character. Monthly newsletter and quarterly round pp meetings awards and mentions for ability, loyalty, character are announced within the monthly newsletter and quarterly round up meetings held by the CEO. Those who are mentioned are invited to attend lunch club rewards. Senior Management Away Days and AGM to further launch a new Mission statement.

The company strategy is aligned to one of their core values - ability, and their primary guiding principle; superior financial performance. The desired outcomes are to drive superior sustainable financial performance and enhance the retention. Promotion and development of high performing staff who live the company values. The company has a progressive pay scheme benchmarked to ensure they pay median basic salaries for the appropriate grades they offer. From the outset they make it clear that talented sales staffs who are successful will obtain superior earnings, however they will never seek to drive a culture of high basic salary low value performance incentives.