Staff engagement is in pole position at Porsche Retail Group, a business which considers the development and support of its employees to be at the heart of its success. The Group operates five Porsche centres in the southeast – among them the Mayfair flagship outpost – as well as one of Europe's biggest aftersales centres in west London and a central operations and trade parts business, which sits alongside the Reading head office.

Staff share a love of sports cars and passion for the brand, the company ensures they are on board its business journey in lots of ways, from putting them behind the wheel of the iconic luxury cars on experience days to providing career-boosting training, transparent communication from the leaders and even bringing in fish and chip vans to celebrate success with a shared meal. At the pandemic's outset Porsche Retail Group closed all of its businesses before the government mandated lockdown, which helped ensure staff it was acting in their best interest.

It also communicated to all furloughed staff early on that their salary would be topped up to 100%. In later lockdowns a robust operating procedure meant no more staff were furloughed and Porsche Retail Group could keep going even when the showroom doors were shut. The company is proud to outperform its peers in terms of profit per employee, profit per business unit and overall return on sales. Last year was no exception; it topped the industry across all three metrics.