“We love nothing more than investing in our team and watching individuals grow,” says award-winning digital product studio Potato, which develops purposeful and effective digital products and services that have a positive impact on people and the world around them. The company's wide variety of clients include Google, the Tate museums and the BBC. In the past 12 months, more than 1bn people globally have used a product by Potato.

Founded in 2010, the agency is 90 people strong across its studios in London and San Francisco. It has always offered flexible hours, as well as unlimited holiday, and the business was already set up for remote working. Employees are provided with a laptop and phone when they join, with bills covered.

Newly accredited as a Best Company, Potato recently launched a flexible benefits package, which gives staff a net amount of £250 in their pay each month to support wellbeing. This perk mirrors previous soft benefits such as lunches, gym membership and snacks, and employees are free to spend this how they wish.

As a people-led business, Potato says its “success is down to the brilliance of our talent, rather than acting as a corporate enterprise.  “We felt it was important to take a hands-on, engaged and human approach during this time” and increased communication and presence became a pandemic priority. The People team stepped up its 1:1s and the business came together regularly as a group, as it no longer had “the luxury of spending time together in the office”.