There is more than one bottom line at digital, renewable energy supplier Pure Planet – in fact there are three: people, planet and profit. The clean energy startup founded in 2017 is as passionate about its purpose of powering Britain by renewable energy, affordable and available to all as it is about profit.

Staff share the motivation to make the world a better, more sustainable place and the Bath-based company fosters a positive, vibrant culture unencumbered by too much structure and based on trust – as proven by the unlimited holiday allowance policy: “If we hire you, we trust you”, Pure Planet says.

The three founders and leaders Steven Day, Andrew Ralston and Chris Alliott came from telecoms and finance backgrounds and set out to create an environment that was inspiring, motivating and meaningful with their own company. Maintaining a feeling of belonging over lockdown has involved swapping the company's vegan buffet lunches and cakes for home delivery alternatives, and on Wednesday mornings all employees are matched randomly with a colleague to have a virtual coffee with that day.

In their fortnightly company-wide virtual team meetings the leaders have talked about their own struggles during lockdown, and the importance of wellbeing and flexing hours to fit with personal circumstances. As restrictions ease staff are being offered the option of working from the office or remotely.