Red Kite Community Housing provide social housing for people in their local communities and build new social and affordable housing for rent, part purchase and outright sale. Wednesday mornings at Red Kite are all about being creative, making time each week to encourage new ideas and concepts. Their 'Spark' movement makes things happen. They sometimes look outside of their sector for inspiration to seek totally unrelated principles that work elsewhere and explore what elements can be applied closer to home. Their culture is open, fun, creative and relaxed. They care about people and they want them to have fun at work and enjoy it. As such, they consciously create an atmosphere where people smile. Red Kite personalise recognition, leaders try to find out what their people like and match rewards to personal preferences.