RSPB

Hidden mission statement
http://www.rspb.org.uk

Officially a Very Good
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Officially a Very Good
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Officially an Outstanding
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Officially a World Class
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Officially a World Class
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Officially a Global*
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Best Company
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PROTECTING THE ENVIRONMENT is more than a job for the workforce of the Royal Society for the Protection of Birds: it's a passion. The charity leads our survey of mid-sized organisations with a positive score of 92% for doing enough to safeguard the environment. The workforce of 1,950 people, one of the largest in our survey, is proud as a peacock to work there, scoring the second best result with 88%. Formed in protest against the trade in plumes in women's hats in Victorian times, the RSPB is the largest wildlife conservation body in Europe with more than 1m members, 12,200 volunteers and 200 nature reserves. Employees give their charity the highest score for questions on Giving Something Back. They are sure it makes a real difference in the world (94%, the top score). Bosses notice that even staff who join "just for the job" become inspired about the RSPB's mission to make a better world for birds and people, since bird populations reflect the health of the planet on which our future depends. Staff are allowed one day off a year to work on any RSPB activity such as clearing shrubbery or bird counting. They love working for the charity (81%, the second best score). Mike Clarke, who took over as chief executive last year, joined the RSPB at the age of 14. Staff have great faith in his leadership (74%). rspb.org.uk

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Featured Workplace Factors

Giving Something Back

98% of staff agreed

My organisation makes a positive difference to the world we live in

Staff can undertake one volunteering day per year. This can be associated with any RSPB activity, for example working on a reserve, greeting visitors, clearing shrubbery, bird counting. Many staff are involved with other conservation charities and networks, as trustees, local organisers etc and undertake at least some of this in work time.

Leadership

95% of staff agreed

This organisation is run on strong values / principles

Staff can undertake one volunteering day per year. This can be associated with any RSPB activity, for example working on a reserve, greeting visitors, clearing shrubbery, bird counting. Many staff are involved with other conservation charities and networks, as trustees, local organisers etc and undertake at least some of this in work time.

My Company

95% of staff agreed

I feel proud to work for this organisation

Although relatively new in post the CEO, has demonstarted his inclusive, consultative leadership style on many occasions. He is not afraid to make decisions, including unpopular ones, when necessary, but does not do so until he has collected views. His passion for nature conservation is evident, as is his understanding of the issues that their people on the ground face. He is family friendly, and has deliberately signalled a change of philosophy in this area. He has made a real impact in the outside world in his first 5 months, but it is early days for him to be fully visible in such a dispersed organisation as ours.

Giving Something Back
%

98% of staff agreed

My organisation makes a positive difference to the world we live in

Staff can undertake one volunteering day per year. This can be associated with any RSPB activity, for example working on a reserve, greeting visitors, clearing shrubbery, bird counting. Many staff are involved with other conservation charities and networks, as trustees, local organisers etc and undertake at least some of this in work time.

Leadership
%

95% of staff agreed

This organisation is run on strong values / principles

Staff can undertake one volunteering day per year. This can be associated with any RSPB activity, for example working on a reserve, greeting visitors, clearing shrubbery, bird counting. Many staff are involved with other conservation charities and networks, as trustees, local organisers etc and undertake at least some of this in work time.

Giving Something Back
%

98% of staff agreed

My organisation makes a positive difference to the world we live in

Staff can undertake one volunteering day per year. This can be associated with any RSPB activity, for example working on a reserve, greeting visitors, clearing shrubbery, bird counting. Many staff are involved with other conservation charities and networks, as trustees, local organisers etc and undertake at least some of this in work time.

Quick Facts

Organisation established in
Total number of UK employees
Number of UK locations
Employee average age
Male : Female employee ratio
Employees earning £35k+
Employee turnover (voluntary)
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