Primarily, Seed is a company that prioritises the sustainable growth and happiness of its people and its clients.

Over the last few years, it has developed a reputation for rapidly growing brands using an innovative approach to performance marketing. Alongside its commercial and growth ambitions, it is driven by doing more good in the world.

As a for-profit company, Seed is on a mission to build an agency that contributes to a more inclusive and sustainable economy. The organisation is dedicated to creating a better workplace for people, with an internal mission to create the happiest, most forward-thinking team on the planet that puts innovation, learning, and creativity at its heart.

Seed understands that if it inspires its people, educates, and trusts them - they will do the best work of their careers for its clients. A good work ethic starts with a good friendship – and at Seed, this is paramount. Culture is the most important factor that keeps the organisation hungry, motivated, and innovative.

The culture at Seed is curated from its stories, personalities, language, experiences, learning, principles, and beliefs. It can be hard to define, but for Seed, culture is not just something it has, it’s something it does.