Stein IAS provide business-to-business marketing services, including brand planning, creative and digital. The agency aims to bring together state-of-the-art technology with creative-driven experiences to make global B2B brands the most important in their markets. Clients include large companies in the engineering, IT and pharmaceutical sectors. IAS (Industrial Art Services) was established in 1973, and in 1986 Tom Stein launched a marketing agency that would become Stein + Partners Brand Activation. In 2013 the two companies joined forces to become Stein IAS. The company aims to set itself apart from the competition with its deep thinking, specialised expertise, proven processes and advanced technology. The brand's core values centre upon industriousness, relentless curiosity, considered courage, generosity of spirit and fun. Stein IAS is led by Chief Executive Officer Rob Morrice, who expects that people are given care, attention and support way beyond what would be considered standard practice.