STR are the leading data and analytics provider for the global hospitality industry. Their reliable, confidential, accurate and actionable reports empower their clients to develop strategies to compete within their markets. Founded in 1985, STR's presence has expanded to 16 countries, with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. Their mission is to define how businesses measure performance, to expand benchmarking possibilities, to drive industry standards, and to encourage evolved thinking about data. The aim for the future of the company is to be a trusted advisor, partner, and innovator for any international industry that relies on data. And they want to achieve this by putting their core principles at the forefront of their work: empowering people, honesty and transparency, integrity, an enriching workplace, being client focused, being empathetic, and philanthropy.
