The Dining Club Group is comprised of the UK's largest diners' clubs: tastecard; Gourmet Society; and Hi-Life Diners Club. Over the years, through the companies transition and growth, the leader and his team have worked hard to maintain the 'family feel' culture of the organisation. Their culture is unique because there is no visible hierarchy. The SMT, including CEO, work in an open plan environment and if you were to observe the floor, full of people from all levels within the business, it would be difficult to recognise the CEO, or any senior member of the team. Every employee is working to the same goal: to be a world class consumer business driven by data and insights. To help drive this ambition forward, the Group operate around five core principles daily, to which every employee follows and to what they look for in new recruits. These core principles are: innovation; accountability; drive; collaboration; and vision.