ROAD MAPS ARE a topic of much conversation at The Right Fuelcard Company (TRFC), but the Leeds-based fuel card distributor's staff aren't lost. Quite the opposite: this is the term used for career goals, and the 60 employees are on board. The business, founded in 2011, sells Shell, Esso, Keyfuels and UK Fuels payment cards to other firms, helping them manage their fleets' usage. It has two recently opened sales offices, in Harrogate and York. One challenge for the company was to retain telephone sales staff. So TRFC has focused on training. “My ‘road map' at The Right Fuelcard Company sees the company investing in me — which means I can grow with the business,” says Leanne Bennett, a sales executive. In response to a skills shortage in its sector, TRFC invested £150,000 to launch The Bayford Foundation, a pioneering training arm which forged strong partnerships with community organisations such as The Prince's Trust and the probation service. The foundation takes on recruits from all walks of life — including former inmates. Such initiatives see the firm win our new Discovering Potential Award this year. www.rightfuelcard.co.uk
