Founded in 1994, Chrissie Rucker's vision was to build a company that specialised in the manufacture and supply of stylish, predominately white, designer quality products. From a 12-page mail order brochure on bed linen, The White Company is now a multi-channel, award-winning retailer.

The White Company is built on strong principles to which everyone adheres to each day. These are: 'Passionate'; 'Resourceful'; 'Imaginative'; 'Dedicated' and 'Everyone' (PRIDE). The retailer encourages its teams in all areas of the business to have regular team away days and participate in activities, as well as creating moments throughout the year to bring teams together and encourage collaboration. It has an annual conference where it brings most of the business together to cascade messages around its strategy and vision.

The White Company is fully committed to understanding its environmental impact and has partnered with a local recycling company and invested in recycling machinery at its distribution centre to reduce its impact on the environment. The retailer has now been recycling cardboard and plastic at its distribution centre site for over five years and is striving to find the most responsible way to produce its products.