VCCP

We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.
Hidden mission statement
http://www.vccp.com

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Communications agency VCCP exists to challenge siloed thinking. Whether it's a brand-new brand or an existing brand that is looking to reinvent itself, VCCP loves to work with clients who have a challenger mindset and want to create disruption in the market rather than simply reflect the status quo.

A new and better type of agency, VCCP was formed around a London kitchen table in 2002, by four founding partners who were united in their desire to challenge the bad habits of the big agencies they had worked at before.

It now has multiple locations worldwide and offers services from customer experience design and digital communications to advertising and events.

Communication was key during the pandemic and the launch of the ‘Thrive' intranet site provided employees with a one-stop information shop. Content includes ‘Not Alone', a series of short videos in which members of staff spoke openly and honesty about living in lockdown, a careers section and details of VCCP's charitable and environmental activities.

Other initiatives have included protected lunch breaks, shorter meetings, protected time for working parents, team exercise classes and drop-in mental health first aid sessions.

Employees are encouraged to be their best – and enjoy themselves while they are doing it.

Featured Workplace Factors

My Manager

86% of staff agreed

I feel that my manager talks openly and honestly with me

As the stress levels rose and employees juggled working from home with home-schooling, mental health awareness training was introduced for managers. This training was tailored to the pressures of the pandemic and helped managers feel supported when talking to employees about their mental health.

Personal Growth

90% of staff agreed

The experience I gain from this job is valuable for my future

The ‘Future Leaders' programme prepares the top 5% of talent to lead the company in future. Spread across 12 months, it includes access to time with senior leaders and inspirational speakers and training on topics such as how an agency makes money, the art of persuasion and perfect pitching.

Giving Something Back

74% of staff agreed

My organisation encourages charitable activities

The agency has been striving to cut its carbon footprint since 2006 and new KPIs will increase the reduction in CO2 emissions from transport. Other environmental measures range from an annual ‘Green Week' to a rolling programme of technology upgrades to ensure the most energy-efficient systems are in use.

Quick Facts

Organisation established in
2002
Total number of employees
1
Number of UK locations
35
Employee average age
46% : 54%
Male : Female employee ratio
74%
Employees earning £35k+
Employee turnover (voluntary)

Benefits

Maternity

Companies offering at least 10 weeks’ full pay or generous alternative.

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