Verdant Leisure

To create the perfect environment for customers to relax, enjoy precious family time and experience a new lifestyle.
Hidden mission statement
http://www.verdantleisure.co.uk

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Each team member is vital to the Verdant Leisure family. Getting customer service right is what drives growth in the business — and the company directors recognise that happy staff are the key to providing holiday experiences that customers will cherish and want to recreate.

Verdant began with two holiday parks on the Berwickshire coast and now has ten in stunning settings on the coast or in the hills of north-eastern England and Scotland. As well as self-catering lodges and caravans, its parks offer holiday-home ownership.

Since its parks reopened after pandemic-related restrictions eased, Verdant has seen high numbers of guests and owners visiting them, meaning staff have been busier than ever. To ensure their wellbeing is looked after, staff are encouraged to take some of their annual leave entitlement in each quarter so that they have adequate breaks. There's also been a company-wide reinforcement of the importance of mental health. An awareness day encouraged staff to do "just one thing" to help a colleague — from sending a text message or calling for a chat.

Those working at Verdant Leisure can feel good about their employer's green credentials. There are "green champions" in each park and at the head office. They ensure environmentally sustainable initiatives, such as electric car-charging stations and solar panels, are successfully rolled out. The company has recently been certified carbon literate and all parks have achieved bronze-level Green Tourism Awards.

A spotlight on

Verdant Leisure

View the latest achievements

Featured Workplace Factors

Giving Something Back

78% of staff agreed

This organisation has a strong social conscience

Continuing to support its charity of the year, Dementia UK, throughout the pandemic and since reopening, Verdant has raised over £14,000 in donations thanks to on-park fundraisers such as barbecues and parties, and sponsored walks and runs.
Fair Deal

64% of staff agreed

I feel I receive fair pay for the responsibilities I have in my job

A monthly rewards scheme, Verdant Stars, recognises employees that have gone above and beyond in their roles. Nominations from employees and customers are submitted to the company's directors, who choose the deserving recipients. Each "star" gets a reward, such as champagne or a voucher, and a mention in the company newsletter.
Personal Growth

85% of staff agreed

This job is good for my own personal growth

Committed to the development of its people, Verdant invites staff to make training requests that will allow them to expand their knowledge and capabilities in existing or future roles. Apprentice opportunities are available throughout the organisation, and peer-to-peer learning is encouraged.
Giving Something Back
%

78% of staff agreed

This organisation has a strong social conscience

Continuing to support its charity of the year, Dementia UK, throughout the pandemic and since reopening, Verdant has raised over £14,000 in donations thanks to on-park fundraisers such as barbecues and parties, and sponsored walks and runs.
Fair Deal
82%

64% of staff agreed

I feel I receive fair pay for the responsibilities I have in my job

A monthly rewards scheme, Verdant Stars, recognises employees that have gone above and beyond in their roles. Nominations from employees and customers are submitted to the company's directors, who choose the deserving recipients. Each "star" gets a reward, such as champagne or a voucher, and a mention in the company newsletter.
Personal Growth
96%

85% of staff agreed

This job is good for my own personal growth

Committed to the development of its people, Verdant invites staff to make training requests that will allow them to expand their knowledge and capabilities in existing or future roles. Apprentice opportunities are available throughout the organisation, and peer-to-peer learning is encouraged.

Quick Facts

Organisation established in
2010
Total number of UK employees
Number of UK locations
39
Employee average age
44% : 56%
Male : Female employee ratio
10%
Employees earning £35k+
31%
Employee turnover (voluntary)
Quote from the top...
Another busy and challenging year and Team Verdant has worked so hard to ensure our holiday guests are safe and receive an amazing experience each time they visit our parks. The fantastic feedback from our holiday guests is a testament to Team Verdant. From sharing pictures of their 'lockdown life' with each other, participating in our virtual team conference earlier this year and providing an excellent service to our customers, Team Verdant have remained engaged and committed throughout the year despite the challenges they faced. The company could not achieve its goals without the commitment of its team and Verdant Leisure remains focused on being a great place to work and creating a culture that supports every team member to flourish and grow.

Graham Hodgson, CEO - Verdant Leisure

Benefits

Gym / Sports

Companies offering free or subsidised sports facilities / activities / gym memberships to all employees.

Latest Achievements

National Ranking
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11
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
Interested in a career with
Verdant Leisure
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3 Star

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Verdant Leisure

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