Vodafone are a provider of telecommunications services in the UK, and a part of the Vodafone Group, the world's second-largest mobile phone company. The organisation, founded in 1980, provides telecommunications, broadband and IT services to both consumer and enterprise customers. Their purpose is to connect everybody to live a better today and build a better tomorrow, which they do through values ingrained into every member of staff. These values are speed, simplicity, trust, customer-obsessed, innovation-hungry, ambitious and competitive, one company, and local roots. The company is led by Chief Executive Officer Nick Jeffery and has headquarters in Newbury.

