Waste Creative

We connect entertainment brands with their fans, to drive creativity, culture and commercial success. A virtuous circle we call ‘Brands powering fans, powering brands’.
Hidden mission statement
http://www.waste-creative.com

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Staff at the fan-first digital agency, Waste Creative, are a bunch of Wasters. That's the affectionate name for employees at the agency, which connects entertainment brands with their fans to drive creativity, culture and commercial success, a virtuous circle it calls "brands powering fans, powering brands".

The culture at the London-based agency is "the more you give, the more you get back" and the benefits for Wasters include working with big-name brands, such as mobile gaming giant Supercell, Nintendo, Riot Games and the energy leader Centrica, and the chance to work from abroad for four weeks of the year. The company also offers flexible working and allows early Friday finishes during February and August.

Wasters are allowed time to recharge during their working day. They can take an hour to go offline and not be contacted to improve focus and concentration. Additionally, the company has redesigned its benefits to reflect the future of work and help to improve staff wellbeing. The agency closes at Christmas and New Year, so staff are given an extra one or two weeks' holiday.

Founded in 2006, Waste Creative was named Agency of the Year 2020 at the Drum Content Awards and has achieved more than 70 award nominations for its services spanning strategy, creative, social and web content. This year it joined Keywords Studios, the Irish technical creative services provider, for the global video game industry.

A spotlight on

Waste Creative

View the latest achievements

Featured Workplace Factors

Giving Something Back

89% of staff agreed

This organisation has a strong social conscience

The Waste Foundation is a non-profit arm of Waste that aims to help make meaningful change within the creative and entertainment industry. Its mission is to design initiatives to support mental wellbeing, empower ethnically diverse youth to enter the creative industry and create opportunities for the next generation of talent, through mentorship, creativity and education.
My Manager

97% of staff agreed

My manager cares about me as an individual

Workshops in compassionate leadership are mandatory for managers to help them support their teams and look after their own wellbeing. Other coaching, such as unconscious bias training, equips managers during the hiring process and in decision making. They are also given a social budget to spend on their team.
My Company

89% of staff agreed

I believe I can make a valuable contribution to the success of this organisation

Waste's Live Feedback Board highlights feedback that has been given anonymously and addresses how the company plans to improve or act on any of it. It allows transparency and shows that the company has listened to and taken action on staff views.
Giving Something Back
%

89% of staff agreed

This organisation has a strong social conscience

The Waste Foundation is a non-profit arm of Waste that aims to help make meaningful change within the creative and entertainment industry. Its mission is to design initiatives to support mental wellbeing, empower ethnically diverse youth to enter the creative industry and create opportunities for the next generation of talent, through mentorship, creativity and education.
My Manager
82%

97% of staff agreed

My manager cares about me as an individual

Workshops in compassionate leadership are mandatory for managers to help them support their teams and look after their own wellbeing. Other coaching, such as unconscious bias training, equips managers during the hiring process and in decision making. They are also given a social budget to spend on their team.
My Company
96%

89% of staff agreed

I believe I can make a valuable contribution to the success of this organisation

Waste's Live Feedback Board highlights feedback that has been given anonymously and addresses how the company plans to improve or act on any of it. It allows transparency and shows that the company has listened to and taken action on staff views.

Quick Facts

Organisation established in
2006
Total number of UK employees
Number of UK locations
33
Employee average age
66% : 34%
Male : Female employee ratio
88%
Employees earning £35k+
29%
Employee turnover (voluntary)
Quote from the top...
It’s been a challenging year for all businesses, but we are really proud that throughout the pandemic, we’ve been able to retain our unique culture and prioritise our people’s happiness and wellbeing. We don't see these efforts as a "job done, box ticked" thing, we see it as one of many steps in our journey to continuously improve our company while staying true to our cultural principles.

Mike Petricevic, Co-Founder and Creative Partner

Benefits

Gym / Sports

Companies offering free or subsidised sports facilities / activities / gym memberships to all employees.

Latest Achievements

National Ranking
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
Sector Ranking
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Best Companies to work for in the UK
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Waste Creative
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