Wavemaker's mission is to 'make the future'. The London agency says it was created for the specific purpose of reinventing the media agency. This, they say, gives them the unique position of being able to deliver next-generation solutions for client challenges. These challenges include: ‘Move us from mass marketing to precision at scale', ‘Help us transform our media practice to drive global growth', ‘Make us relevant for a young new generation of luxury lovers' and ‘How do we integrate data sets to give a single customer view?'. Under global Chief Executive Officer Tim Castree, the agency's employees work across 90 countries worldwide, either locally or through a multimarket hub. The agency's core principles are Passionate (being exceptional inside and outside of work), Agile (work, think and act without barriers), Collaborative (together we are stronger), Entrepreneurial (own success) and Diverse (more of the same is not acceptable).
