Bayfields Opticians and Audiologists

To build a world class brand centered around unique lifestyles to improve people's lives
Hidden mission statement
http://www.bayfieldsopticians.com

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Bayfields Opticians and Audiologists are an organisation that puts the client at the heart of everything it does. Its vision is to build a world class brand centred around unique lifestyles.

It trusts in its values: greatness starts with you; obsessively great service; and one great big family feel, to drive its decision making, behaviours, and client experience.

To do this, Bayfields Opticians and Audiologists keep a practice of ensuring clear and open communication between all levels of the organisation. Every week the organisation has a video from either Royston Bayfield, the founder and CEO, or another member of the board.

In this video, the organisation discusses its strategic focus and how this links to the work of the employees, and how to keep focus and momentum on the things that will drive the business. The organisation also uses this opportunity to celebrate successes relating to its client journey and values.

Everything that Bayfields Opticians and Audiologists does links back to its brand, which includes its values. They underpin all of the organisation’s activities, from how it treats its clients to how everyone in the organisation treats each other.

The organisation ensures that every message starts with the ‘why’ so that team members can clearly see the connection between the decisions being made and how this links to the organisations values and business strategy.

A spotlight on

Bayfields Opticians and Audiologists

View the latest achievements

Featured Workplace Factors

My Team

91% of staff agreed

My team is fun to work with

Every quarter the organisation has a Team Member Roadshow. Each roadshow has a theme and consists of a celebration of the organisation’s successes. It has its values awards and trains team members on the chosen theme. Teams are made up from employees across the business allowing colleague to meet new people and share ideas.

Personal Growth

71% of staff agreed

This job is good for my own personal growth

Bayfields Opticians and Audiologists have developed an internal programme aimed at creating world class practice managers. The organisation runs several development courses throughout the year that are open to all employees. The organisation is committed to further development opportunities and plans to implement more courses in the future.

My Manager

79% of staff agreed

My manager regularly expresses their appreciation when I do a good job

The organisation believes it can only achieve its goals with world class practice managers. It has designed an internal programme, with each module focused on specific requirements. The first module was a two-day course called ‘Greatness Starts with You’. This provided managers with the key building blocks they need to create a world class practice.

My Team
%

91% of staff agreed

My team is fun to work with

Every quarter the organisation has a Team Member Roadshow. Each roadshow has a theme and consists of a celebration of the organisation’s successes. It has its values awards and trains team members on the chosen theme. Teams are made up from employees across the business allowing colleague to meet new people and share ideas.

Personal Growth
%

71% of staff agreed

This job is good for my own personal growth

Bayfields Opticians and Audiologists have developed an internal programme aimed at creating world class practice managers. The organisation runs several development courses throughout the year that are open to all employees. The organisation is committed to further development opportunities and plans to implement more courses in the future.

My Team
%

91% of staff agreed

My team is fun to work with

Every quarter the organisation has a Team Member Roadshow. Each roadshow has a theme and consists of a celebration of the organisation’s successes. It has its values awards and trains team members on the chosen theme. Teams are made up from employees across the business allowing colleague to meet new people and share ideas.

Quick Facts

Organisation established in
2004
Total number of UK employees
Number of UK locations
43
Employee average age
24% : 76%
Male : Female employee ratio
36%
Employees earning £35k+
35%
Employee turnover (voluntary)
Quote from the top...

At our very heart we are a People Business. Our clients know that they are in the hands of consummate professionals who take the time to understand a clients’ lifestyle and needs, using the best possible equipment to make sure we recommend the best solution for them. Our USP is the way we treat our clients, which can only be delivered if we have the most talented and engaged people working for Bayfields. That's why I am so passionate about doing this Engagement Survey, and why I’m also excited about the actions we will take as a result. One of our core values is 'one great big family feel'. Understanding what that means to our teams and how we can bring this to life is so important in the way we continue to engage with every single Bayfields family member.

Royston Bayfield, CEO & Founder

Benefits

Women in Senior Management

At least 40% of senior managers are women.

Latest Achievements

National Ranking
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123
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123
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London
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London
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London
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London
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Best Large Companies to work for in London
London
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Best Big Companies to work for in London
East of England
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64
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The Midlands
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The West Midlands
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The North East
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The North West
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95
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Northern Ireland
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Scotland
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The South East
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61
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The South West
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Wales
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Yorkshire & The Humber
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30
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Sector Ranking
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11
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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11
Best Companies to work for in the UK
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Best Companies to work for in the UK
Sector Ranking
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Best Companies to work for in the UK
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Best Companies to work for in the UK
Sector Ranking
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11
Best Companies to work for in the UK
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11
Best Companies to work for in the UK
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11
Best Companies to work for in the UK
Sector Ranking
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11
Best Companies to work for in the UK
Sector Ranking
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11
Best Companies to work for in the UK
Sector Ranking
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11
Best Companies to work for in the UK
Sector Ranking
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11
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National Position
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123
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64
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95
Best
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Best
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61
Best
Company to Work For in the South East
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Best
Company to Work For in the South West
Regional Position
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Best
Company to Work For in Wales
Regional Position
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30
Best
Company to Work For in Yorkshire & The Humber
Regional Position
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Best
Company to Work For in the East Midlands
Regional Position
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Best
Company to Work For in the West Midlands
Sector Position
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11
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Bayfields Opticians and Audiologists
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