AI company Peak is all about "helping businesses do great things with data."
Jointly founded in Manchester and Jaipur in India, the business now has more than 350 staff, two-thirds of whom are UK-based.
Its technology and AI expertise helps companies grow and become more profitable and efficient. It's helped businesses like online clothes retailer PrettyLittleThing find new audiences and electrical retailer AO improve its customer experience.
And the company is using its AI know-how to give back too. It's helped charity network FareShare – which fights hunger and food waste by redistributing surplus food to charities – to get the right food to the right places at the right time.
Its tech solutions have helped the network manage a variety of uncertainties. A solution that leverages statistical theories of inventory optimisation helps track which goods it has too much or not enough of.
It also created a portal that, at a click of a button, generates impact reports so FareShare donors can see the value of their support.
Peak is about 'giving back' internally too. It invited all team members on an all-expenses-paid trip to Switzerland – complete with snow sports and chocolate making – as a thank-you for their hard work.
And day-to-day, staff can work flexibly, with two days from home and control of their working hours. They can also work from anywhere for two weeks a year, combining it with two weeks' leave for a whole month out of the office 'clubhouse'.
