Placefirst, an award-winning UK build-to-rent and single-family rental provider, is not simply a landlord; it is a company that is redefining renting through its commitment to placemaking. Specialising in creating neighbourhoods of high-quality, well-maintained homes since 2010, the organisation has a clear mission to 'improve lives through better housing'. This purpose-led approach provides employees with a profound sense of pride, contributing to the high job satisfaction, low turnover, and longer tenure reported across the organisation.

The company's holistic approach to employee care, encapsulated in its commitment to Wellbeing, is inspiring. Initiatives like the provision of Bupa healthcare, which offers fast GP access and mental health support, clearly demonstrate this dedication. Furthermore, the internal Mental Health Champions initiative provides essential peer-to-peer support. Physical health is supported through healthy habits like office fruit and organised fitness sessions such as the Pacefirst running club.

Leadership at Placefirst is grounded in purpose, empowering a values-driven culture. Leaders ensure organisational clarity by sharing a Clear, Forward-Looking Strategy and communicating through regular business updates and site visits. The annual staff conference is a flagship event designed to celebrate achievements, inspire future goals, and strengthen team spirit, featuring peer-nominated awards. The investment in a comprehensive Learning and Development framework, which includes funding for professional qualifications (e.g., MBAs, RICS, CIPD), ensures employees have clarity on how they can grow, fostering a strong talent pipeline. By also encouraging teams to engage in local community initiatives, Placefirst strengthens bonds through shared purpose and lives its values.