Managers at TAFC hold one to one discussions and team briefings with their employees. They also use articles in newsletters to recognise success. Managers nominate employees for the monthly employee of the month award which then goes into an annual award. They identify training and coaching needs, encourage their teams to provide 360 feedback, and use PDPs to help to assist to identify development needs.

TAFC are continuously looking for ways in which they can reward their staff. This doesn't always have to have a monetary value to it, but Authentic appreciate how hard their team work and want to make sure they feel valued and their loyalty and dedication to the business does not go unnoticed. Alongside bonus payments, pay increases and internal promotions, TAFC offer "spot rewards". These "spot rewards" include concert and football tickets, champagne, hotel breaks and shopping vouchers. These are presented by the MD and the company believe this is a great way of keeping their staff motivated as well as thanking and rewarding them for their hard work. These can be received for implementing a new process or simply being a supportive member of the team.

The Annual Company Presentation involves all staff and is spread out across a whole day. The first part of the day is spent in a workshop style. Each of the company's Board members had a station and the team were spilt into groups and rotated around each station. Each Board member would talk through their departments activities-past, present and future; their goals and how they planned to achieve them. They each had a Q&A section where the employees were able to put questions they had direct to the Board member. This proved to be an effective exercise and a great way for both the Board and employees to communicate. The second half of the session was spent with the MD presenting to the whole company his vision for Authentic and his chance to praise those that had worked exceptionally hard over the last twelve months.