Breast Cancer Campaign

Hidden mission statement
http://www.breastcancercampaign.org

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IT IS HARD not to think pink when you think about breast cancer thanks to the striking fundraising initiatives by Breast Cancer Campaign. Behind the shocking pink advertising is a workforce that knows what it does at the office really matters. The disease is the leading health issue for British women, killing 12,000 a year. The charity funds research into how the disease develops, resulting in improved diagnosis, treatment, prevention and cure. Employees are sure their organisation makes a difference in the world with a positive score of 93%, fourth among small charities and public sector organisations in our survey. Over the past 14 years the charity, based in London, has awarded 302 grants with a total value of more than £31m to universities, medical schools, teaching hospitals and research institutes across the UK and Ireland. Its signature campaign, Wear it Pink, encourages people to wear something pink one day a year and donate £2 to the charity. Many staff members raise funds for Breast Cancer Campaign on top of their day jobs. An active bunch, they have taken part in the London marathon, the Great North Run, Pedal it Pink and Pink Aerobics as part of Breast Cancer Awareness Month. Perhaps most impressively, the largely female staff even gave up chocolate for Lent to raise money. Employees are proud to work for the charity (88%) and excited about where it is going (77%), both top 10 scores. They also feel they can make a difference within it (80%). Pamela Goldberg, the chief executive for 13 years, switched from a City career to join Breast Cancer Campaign. Under her leadership the organisation has grown from four to 54 employees and she has a high profile in the charity sector working with scientists, and David Cameron, the prime minister, yet all the while still attending induction sessions and writing a blog for staff. Goldberg, who is retiring this summer, is popular with her team. She inspires employees (80%, the ninth highest score) who believe she runs the charity based on sound moral principles (89%, fourth). breastcancercampaign.org

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Featured Workplace Factors

Giving Something Back

98% of staff agreed

My organisation makes a positive difference to the world we live in

Their mission, vision and core purpose as a charity of beating breast cancer is a life changing method of giving back to which all staff buy-in and actively contribute. With this in mind, they recognise the importance of funding medical research, without which the charity would not exist and the key role the supporters play at every level to contribute to this. Staff are encouraged to volunteer at events and to fundraise themselves, for Breast Cancer Campaign and for other charities or causes. This year, all staff were asked to volunteer in October for one event outside the day job, an example set by the Chief Executive and Senior Management Team and recorded on a Wall of Wonder in the Fundraising Department.

My Company

96% of staff agreed

I feel proud to work for this organisation

Their mission, vision and core purpose as a charity of beating breast cancer is a life changing method of giving back to which all staff buy-in and actively contribute. With this in mind, they recognise the importance of funding medical research, without which the charity would not exist and the key role the supporters play at every level to contribute to this. Staff are encouraged to volunteer at events and to fundraise themselves, for Breast Cancer Campaign and for other charities or causes. This year, all staff were asked to volunteer in October for one event outside the day job, an example set by the Chief Executive and Senior Management Team and recorded on a Wall of Wonder in the Fundraising Department.

My Team

91% of staff agreed

People in my team go out of their way to help me

They operate an Employee Assistance Programme with telephone advice and counselling, face to face counselling and online health and monitoring through Lifeworks for all staff. This is backed up by their policy and breast awareness work which advocates a healthy lifestyle plus a policy relating to their corporate partners and CRM work in the food arena. Staff are encouraged to use the Cycle to Work Scheme and to take part in their sporting events, such as 10k runs and half marathons, plus they have a highly competitive softball team with members from all departments. They do not encourage a long hour's culture and the office is locked before 8 and after 6 to encourage a work life balance. They also encourage people to take proper breaks and not eat at their desk.

Giving Something Back
%

98% of staff agreed

My organisation makes a positive difference to the world we live in

Their mission, vision and core purpose as a charity of beating breast cancer is a life changing method of giving back to which all staff buy-in and actively contribute. With this in mind, they recognise the importance of funding medical research, without which the charity would not exist and the key role the supporters play at every level to contribute to this. Staff are encouraged to volunteer at events and to fundraise themselves, for Breast Cancer Campaign and for other charities or causes. This year, all staff were asked to volunteer in October for one event outside the day job, an example set by the Chief Executive and Senior Management Team and recorded on a Wall of Wonder in the Fundraising Department.

My Company
%

96% of staff agreed

I feel proud to work for this organisation

Their mission, vision and core purpose as a charity of beating breast cancer is a life changing method of giving back to which all staff buy-in and actively contribute. With this in mind, they recognise the importance of funding medical research, without which the charity would not exist and the key role the supporters play at every level to contribute to this. Staff are encouraged to volunteer at events and to fundraise themselves, for Breast Cancer Campaign and for other charities or causes. This year, all staff were asked to volunteer in October for one event outside the day job, an example set by the Chief Executive and Senior Management Team and recorded on a Wall of Wonder in the Fundraising Department.

Giving Something Back
%

98% of staff agreed

My organisation makes a positive difference to the world we live in

Their mission, vision and core purpose as a charity of beating breast cancer is a life changing method of giving back to which all staff buy-in and actively contribute. With this in mind, they recognise the importance of funding medical research, without which the charity would not exist and the key role the supporters play at every level to contribute to this. Staff are encouraged to volunteer at events and to fundraise themselves, for Breast Cancer Campaign and for other charities or causes. This year, all staff were asked to volunteer in October for one event outside the day job, an example set by the Chief Executive and Senior Management Team and recorded on a Wall of Wonder in the Fundraising Department.

Quick Facts

Organisation established in
Total number of UK employees
Number of UK locations
Employee average age
Male : Female employee ratio
Employees earning £35k+
Employee turnover (voluntary)
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Benefits

Holidays

Companies offering a minimum of 26 days annual leave to all employees.

Pensions

Companies offering a final salary scheme to all employees, or one in which the employer's contribution is at least 5%.

Women in Senior Management

At least 40% of senior managers are women.

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