LISTENING TO PEOPLE is important to Rob Ferguson, chief executive of The Mosscare Housing Group. He has been shadowing each team to understand its challenges at the small housing association in Manchester. He's inspiring, say his 122 staff (82% positive), and they have great faith in him (89%). Ferguson runs a principled organisation (88%), encouraging people to turn potential into action, trust each other and welcome differences. www.mosscare.org.uk

