Birdworld is dedicated to its core purpose of connecting people with nature and promoting conservation, and it achieves this by creating a highly engaged and supportive workplace culture.

The leadership at Birdworld is a key driver of this success. Its leaders don't just manage; they are part of the day-to-day operations, working alongside their teams. This hands-on approach breaks down barriers and fosters an environment of open communication, where every team member has the opportunity to provide feedback and share their views. This is further reinforced by the company's communication strategy, which includes weekly team meetings and monthly senior management visits from the wider business, ensuring a clear flow of information and direct access for feedback on important issues.

The company excels in recognising its people and their contributions. The "Good Egg Awards" peer recognition scheme celebrates those who live the company's values and make a positive impact, while the "Scrambled Egg Award" adds a touch of fun by acknowledging the funniest "miss" of the year. This blend of serious recognition and light-heartedness helps to build a strong and cohesive team.

In addition, Birdworld is committed to the personal and professional growth of its staff. The keeper team is supported in completing Continuous Professional Development training with local wildlife charities and conservation groups, such as the bird counts at a local RSPB reserve. This commitment to development not only enhances skills but also reinforces the company's core mission. The company's focus on its people creates an engaging and fulfilling environment.