Crafted

We’re a UK based, full service digital agency working with businesses to achieve outperformance.
Hidden mission statement
http://www.crafted.co.uk

Officially a Very Good
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Officially a Very Good
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Officially an Outstanding
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Officially an Outstanding
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Officially a World Class
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Officially a World Class
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Officially a Good
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Officially a Good
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Officially a Global*
Good Company
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Officially a Good
Company to Work For
Globally*

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61
Best Company to work for in the UK
May 2021
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Best Company
to work for

“We believe in a sweet spot in digital marketing: the place where logic meets magic, the right brain and the left. That's where truly great things can happen,” says independent full-service digital agency Crafted, which solves marketing challenges for brands. Its digital experts deliver campaigns from end-to-end web builds to multi-channel global marketing strategies.

Crafted is proud to work with organisations including the British Library, Eurotunnel Le Shuttle, Médecins Sans Frontières, the Natural History Museum, and Preferred Hotels & Resorts. And it's been another great year for the agency, which was nominated across 42 award categories – winning 15, including Best Large PPC Agency at the UK Biddable Media Awards and a triple winner at the Global Search Awards.

When London and Ipswich-based Crafted started in 2008, the founders aimed to create the company they would want to work for. It now has around 70 team members and Investors in People Silver accreditation and a range of benefits – from private medical insurance to mental health awareness schemes.

The agency's response to Covid-19 was to accept that success looks different during a pandemic: people will have bad days, ones where they hardly get a moment to work due to childcare or other stresses.  Crafted provided advice across multiple elements of home-working, from how to handle Teams calls to schemes that supported parental home-schooling – for example, people were told to avoid booking morning meetings as that's generally when children need the most attention. The company also allowed staff ample time between virtual calls to avoid back-to-back fatigue.

Featured Workplace Factors

Leadership

98% of staff agreed

This organisation is run on strong values / principles

Individual catch-ups increased to ensure nobody felt overwhelmed or under-supported. All-agency updates moved from fortnightly to weekly to to ensure transparency on performance and client activity. Regular contact with individuals, but also support for the line managers looking after team members, was prioritised.

My Company

100% of staff agreed

I feel proud to work for this organisation

Crafted recognised that individual members of staff were affected differently by the pandemic and that needs have changed over the time. Initially, the focus was on increasing communication and providing information. Later, it became about ensuring that people's efforts were recognised.

Fair Deal

79% of staff agreed

I am happy with the pay and benefits I receive in this job

The agency was able to complete a pay review for staff as it normally would in November, and it offered a significant profit-share bonus in December, with an equal share of the profit awarded to all staff who had completed a successful probation period before the end of the financial year.

Quick Facts

Organisation established in
2005
Total number of employees
1
Number of UK locations
34
Employee average age
55% : 45%
Male : Female employee ratio
51%
Employees earning £35k+
3%
Employee turnover (voluntary)

Benefits

Private Healthcare

Companies offering private health insurance to all employees.

List Positions

National Ranking
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61
Best Small Companies to work for in the UK
National Ranking
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61
Best Mid-Sized Companies to work for in the UK
National Ranking
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61
Best Mid-Sized Companies to work for in the UK
National Ranking
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61
Best Large Companies to work for in the UK
National Ranking
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61
Best Big Companies to work for in the UK
National Ranking
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61
Best NFP Organisations to work for in the UK
Sector Ranking
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17
Best Companies to work for in the UK
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17
Best Companies to work for in the UK
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17
Best Companies to work for in the UK
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17
Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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17
Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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17
Best Companies to work for in the UK
Sector Ranking
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17
Best Companies to work for in the UK
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Best Companies to work for in the UK
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Best Companies to work for in the UK
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17
Best Companies to work for in the UK
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17
Best Companies to work for in the UK
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