Coming to a cinema near you is the market leader in advertising on the big screen, Digital Cinema Media. It has a market share of 83% of cinema advertising in the UK, including 3,500 screens at more than 500 sites at Cineworld, Odeon, Vue, Curzon and Picturehouse.

The company was founded in 1937 as a division of the Rank Organisation. In 1996, British media company Carlton Communications bought Rank Screen Advertising and renamed it Carlton Screen Advertising. In July 2008, Cineworld and Odeon acquired the company and changed its name to Digital Cinema Media.

In September 2012, DCM became the first UK cinema advertising company, and one of the few companies across the world, to become a fully digital operation.

The DCM team has driven significant growth for the cinema medium, resulting in record-breaking revenue performance in 2019 and has won Sales Team of the Year awards from Media Week and Manchester Publicity Association over the past three years.

After a tough 2020, the DCM team is back up and running and determined to help drive the cinema industry forward. Having been closed during the pandemic and losing staff to redundancy or resignation, it's more important than ever for DCM to retain good employees and to be able to attract the best talent, so the company is always looking at improving what it offers its people, from training to benefits. It now operates hybrid working, with two days in the office.