The colour purple is key at Eagle Eye Solutions, a leading software-as-a-service company that manages customer rewards for big retailers, such as Tesco, Asda, Waitrose and John Lewis, as well as food businesses such as Pizza Express and Pret A Manger.

It features in the company's logo, on its website and throughout its culture, which includes Purple Pathways, a career-development programme, the Purple Women Family Friendly policy, which supports flexible working, and its Purple Playbook, a collection of the key principles staff live by.

Eagle Eye, which is based in Guildford, Surrey, has transformed marketing through its AIR platform, which issues and redeems digital offers and rewards securely. The company creates a network between merchants, brands and audiences to enable them to attract customers, interact with them and keep them, while driving marketing innovation. The aim is for companies to develop more personalised relationships with customers by connecting with them.

Apart from leading UK brands in the grocery, retail, leisure, food and drink sectors, Eagle Eye's client base includes companies in America, Australia and New Zealand.

Eagle Eye believes that employees are at the heart of any business and provides comprehensive training to all staff to help its people be their best selves and empower them to create their own solutions, challenge existing methods and make their own decisions. The company's values are integrity, excellence, innovation, passion, teamwork and kindness.