Transparity has seen unprecedented growth over the past year, with an 85% increase in headcount. This expansion has come at all levels: the management team has been strengthened with the addition of a chief technology officer and a chief partnership officer, key to deepening the company's relationship with Microsoft.

Transparity stands for transformation, partnership and clarity, an ethos that extends to every member of the team as well as customers. The company's determination to foster a workplace culture where everyone is equal was illustrated by the decision at the start of the pandemic that no staff member would be furloughed while three directors would cut their base salary to zero for the lockdown period.

As part of its response to the coronavirus, an employee assistance programme has been established. Working from home, or #winningfromhome, has been adopted as the preferred work model.

David Jobbins and Colin Macandrew, who founded Transparity in 2015, believe that a reputation for putting staff first has helped to attract the most innovative, creative and talented people in the tech industry to the Dorset-based business. Staff referrals are encouraged, to aid recruitment, with referral payments made. New private-equity backing last year has accelerated the company's Microsoft cloud expertise.